Type your name into Google. Watch what appears under the search bar before you finish typing. For most people, autocomplete is a convenience. For anyone dealing with a reputation problem, it is one of the loudest signals on the entire internet. A single ugly word — “scam,” “lawsuit,” “fraud,” “arrested,” “divorce,” “cheating,” “fired” — attached […]
Last updated: July 2026 Most professionals think of their online reputation as a first-impression problem. Someone hears about you, Googles you, decides whether to book the meeting. That framing is out of date. Financial advisors, attorneys, and surgeons are being researched by clients who already hired them. It happens after a bad quarter, after a […]
