Last updated: October 2026 A company’s reputation is no longer a soft asset. It is a priced one. Deloitte’s global risk survey has consistently found that senior executives put reputation at the top of their strategic risk register, above regulation, competition, and talent. The 2024 Edelman Trust Barometer found that trust in business is now […]
Last updated: October 2026 Dallas–Fort Worth is now the fastest-growing corporate reputation market in the United States, and the work that lands here looks nothing like the work that lands in New York or Los Angeles. The Metroplex is home to more Fortune 500 headquarters than any U.S. metro except New York and Chicago — […]
Last updated: September 2026 Modern reputation crises no longer happen in one place. A story that used to live on a single reporter’s desk now breaks on X, gets reposted to Reddit within the hour, is re-cut into a TikTok by lunchtime, hits Instagram Reels and YouTube Shorts by the end of the day, and […]
Last updated: September 2026 If you are a founder heading into a Series B, a general partner about to close a new fund, or an operating executive at a portfolio company where the board is nervous — the first thing anyone with a checkbook does before speaking to you is Google your name. Not your […]
Last Updated: September 2026 If you run — or advise — a Council of Governments (COG), a Metropolitan Planning Organization (MPO), a regional planning agency, a Joint Powers Authority, or a special district, you already know the drill: your comms team is small, your policy board is public, your meetings are covered by the Brown […]
Last updated: September 2026 You have already made the calls. You emailed the reporter. You sent a polite correction request to the editor under their published corrections policy. You had your lawyer draft a demand letter. Maybe you even paid a “reputation” vendor who promised the article would come down in 30 days. It is […]
Last updated: September 2026 Las Vegas is a reputation town in a way almost no other American city is. The economy runs on people who are being watched — casino operators licensed by the Nevada Gaming Control Board, athletes and entertainers whose personal-brand equity is the product, restaurateurs and nightclub operators whose Google reviews decide […]
Last updated: August 2026 A viral controversy no longer takes a season to reshape a brand. It takes a business week. The compression is the story, and understanding why it happens is the difference between a crisis that lasts seven days and one that lasts three years. This piece is not about any single company. […]
Last updated: August 2026 Three service categories, a shared vocabulary, and a buyer’s market where the same problem gets pitched by three completely different kinds of firm. Reputation management, crisis management, and public relations all involve reporters, search results, and the way an audience feels about you or your company. They are not the same […]
Last updated: August 2026 Washington runs on story control. A DOJ press release, a leaked committee memo, an inspector general referral, a Politico Playbook item at 6:03 a.m. — any of them can end a career, sink a nomination, kill a bill, or put a public company under Reg FD pressure by lunch. The firms […]
