Last updated: July 2026 When a homeowner asks ChatGPT for the best plumber near them, or a hiring manager asks Perplexity for the top employment attorney in their city, or an Amazon shopper asks Rufus which cordless drill to buy, the AI does not hand back ten blue links. It hands back two or three […]
How AI Overviews Decide Who Counts as an Expert
How AI Overviews Decide Who Counts as an Expert in Your Field Last updated: July 2026 For almost every professional query someone types into Google in 2026, an AI Overview appears at the top of the page and hands the searcher a summarized answer, plus a short list of citations. Those citations are the new […]
Generative Engine Optimization (GEO) for Executives
Generative Engine Optimization for Executives: Getting Cited Accurately by ChatGPT, Gemini, and Perplexity Last updated: May 2026 For roughly two decades, “what does the internet say about me” meant “what comes up on page one of Google.” That sentence is no longer accurate. A growing share of name searches now resolve in a chatbot answer […]



