Last updated: September 2026 Google Gemini is now the front door to Google Search for a growing share of your audience. When a prospect, journalist, hiring committee, or opposing counsel asks Gemini “who is [your name]?” or “is [your company] trustworthy?”, the two-paragraph answer they get back becomes the new first impression. It is often […]
Last updated: August 2026 On August 11, 2026, Anthropic announced that every new Claude model, starting with releases on or after August 2, 2026, will embed an invisible, machine-readable watermark into every piece of text it generates. Files like PNGs, JPGs, and SVGs will also carry signed C2PA provenance metadata. The watermark travels with the […]
Last updated: July 2026 When a homeowner asks ChatGPT for the best plumber near them, or a hiring manager asks Perplexity for the top employment attorney in their city, or an Amazon shopper asks Rufus which cordless drill to buy, the AI does not hand back ten blue links. It hands back two or three […]
How AI Overviews Decide Who Counts as an Expert in Your Field Last updated: July 2026 For almost every professional query someone types into Google in 2026, an AI Overview appears at the top of the page and hands the searcher a summarized answer, plus a short list of citations. Those citations are the new […]
Generative Engine Optimization for Executives: Getting Cited Accurately by ChatGPT, Gemini, and Perplexity Last updated: May 2026 For roughly two decades, “what does the internet say about me” meant “what comes up on page one of Google.” That sentence is no longer accurate. A growing share of name searches now resolve in a chatbot answer […]
