Last updated: October 2026 A company’s reputation is no longer a soft asset. It is a priced one. Deloitte’s global risk survey has consistently found that senior executives put reputation at the top of their strategic risk register, above regulation, competition, and talent. The 2024 Edelman Trust Barometer found that trust in business is now […]
Last updated: October 2026 Dallas–Fort Worth is now the fastest-growing corporate reputation market in the United States, and the work that lands here looks nothing like the work that lands in New York or Los Angeles. The Metroplex is home to more Fortune 500 headquarters than any U.S. metro except New York and Chicago — […]
Last updated: September 2026 Modern reputation crises no longer happen in one place. A story that used to live on a single reporter’s desk now breaks on X, gets reposted to Reddit within the hour, is re-cut into a TikTok by lunchtime, hits Instagram Reels and YouTube Shorts by the end of the day, and […]
Last updated: September 2026 If you are a founder heading into a Series B, a general partner about to close a new fund, or an operating executive at a portfolio company where the board is nervous — the first thing anyone with a checkbook does before speaking to you is Google your name. Not your […]
Last updated: September 2026 Wikipedia is the single most consequential page in most executives’ and companies’ search results — and the one almost nobody knows how to fix. It ranks in the top three Google results for the vast majority of notable names. It is scraped verbatim into Google’s Knowledge Panels. It feeds Wikidata, which […]
Type your name into Google. Watch what appears under the search bar before you finish typing. For most people, autocomplete is a convenience. For anyone dealing with a reputation problem, it is one of the loudest signals on the entire internet. A single ugly word — “scam,” “lawsuit,” “fraud,” “arrested,” “divorce,” “cheating,” “fired” — attached […]
Last updated: September 2026 Las Vegas is a reputation town in a way almost no other American city is. The economy runs on people who are being watched — casino operators licensed by the Nevada Gaming Control Board, athletes and entertainers whose personal-brand equity is the product, restaurateurs and nightclub operators whose Google reviews decide […]
Last updated: September 2026 If you are reading this, something you do not want a client, board member, recruiter, or investor to find is sitting on page one when they type your name or your company into Google. You have already tried the obvious things — you asked the publisher to update the article, you […]
Last updated: August 2026 Washington runs on story control. A DOJ press release, a leaked committee memo, an inspector general referral, a Politico Playbook item at 6:03 a.m. — any of them can end a career, sink a nomination, kill a bill, or put a public company under Reg FD pressure by lunch. The firms […]
Last updated: August 2026 Getting arrested is bad enough. Watching your booking photo show up on the first page of Google every time a client, an employer, a date, or a family member searches your name is a second sentence — one nobody warned you about. If you have already tried to get the photo […]
