Terms of Service
Last Updated: 12/2/25
1. Services Provided
We provide digital crisis management, online presence optimization, brand management, consulting, content creation, content removal, executive privacy, and related services (“Services”). Specific deliverables, project scopes, or schedules may be outlined in a separate agreement, proposal, order form, or invoice (“Service Agreement”).
2. Our Guarantees & Performance Commitments
Cancellation & Refund Policy
Clients may cancel crisis management campaign services at any time if they are not satisfied with the progress or results of their campaign. However, all crisis management services are billed in advance and payments made for services already rendered or in progress are non-refundable.
For month-to-month engagements, fees paid for the current or prior months are not refundable upon cancellation.
In certain cases, clients may elect to prepay for an extended term (such as a 6- or 12-month campaign) in exchange for discounted pricing. If a client cancels after prepaying for a discounted term, any unused months are not eligible for refund, as the discounted rate is contingent upon the full commitment period.
Cancellation will stop future billing for non-prepaid services but does not entitle the client to refunds for fees already paid.
Guaranteed Deliverables
DCM guarantees the completion of all campaign deliverables explicitly listed in the client’s signed contract or service agreement. Deliverables may include, but are not limited to, content creation, optimization, outreach, monitoring, and reporting. Failure to deliver contracted items will be addressed promptly and in good faith.
Search Result Performance (Case-by-Case Basis)
In certain situations, DCM may offer a performance-based guarantee related to reducing the visibility of specific negative content on the first page of Google search results.
Such guarantees:
Are not standard for all engagements
Are evaluated on a case-by-case basis
Must be explicitly discussed and agreed upon during the initial consultation and documented in writing
No implied search ranking or removal guarantees exist unless expressly stated in the client’s agreement.
Factors Outside of Our Control
Clients acknowledge that online search results and digital visibility are also influenced by factors beyond DCM’s control, including but not limited to:
Search engine algorithm updates
Ongoing or renewed media coverage
Viral sharing or increased public interest
Third-party platform policies
As a result, specific outcomes cannot always be guaranteed, and results may fluctuate over time despite best efforts.
Content Removal – Pay for Performance Guarantee
For content removal services, DCM operates on a pay-for-performance basis.
Client must provide billing details at the engagement of services but are only charged if the targeted content is successfully removed directly from the website OR out of Googles index.
If removal OR de-index is not achieved, the client does not owe payment for that specific removal effort.
Payment for services is collected immediately following removal OR Google de-indexing. If the exact same content re-appears where DCM had it removed from within the following 12 months, DCM will have it re-removed or re-deindexed at no additional cost.
3. Client Responsibilities
You agree to:
- Provide timely and accurate access to required information, accounts, and materials
- Respond to communication and review deliverables promptly
- Use the services legally and ethically
- Comply with all applicable laws related to your business
Delays caused by the Client may impact timelines without penalty or liability to us.
4. Payment Terms
Payment amounts, billing methods, and schedules are detailed in your Service Agreement, invoice, or subscription plan.
All payments are non-refundable unless otherwise stated in writing.
We may pause or discontinue work for late or missing payments.
5. Intellectual Property
Unless otherwise agreed in writing:
- We retain ownership of all proprietary tools, processes, templates, methodologies, and internal systems used to create deliverables.
- After full payment, the Client receives a license to use the final deliverables for their business purposes.
- Deliverables may not be resold, redistributed, or repurposed without written permission.
6. Confidentiality
Both parties agree to maintain the confidentiality of non-public information exchanged for the purpose of fulfilling the Services.
Confidential information includes business data, login credentials, documents, and internal strategies.
This obligation continues after the termination of services.
7. Limitation of Liability
Unless otherwise agreed in writing:
- We retain ownership of all proprietary tools, processes, templates, methodologies, and internal systems used to create deliverables.
- After full payment, the Client receives a license to use the final deliverables for their business purposes.
- Deliverables may not be resold, redistributed, or repurposed without written permission.
8. Termination
Either party may terminate the Services by providing written notice.
Upon termination:
- The Client must pay for all work completed up to the termination date.
- We will deliver any remaining completed and fully paid-for deliverables.
- Access to support, ongoing work, or accounts provided by us will end.
9. Third-Party Platforms
Some services depend on third-party platforms, AI systems, algorithms, reviews sites, or search engines.
We are not responsible for:
- Changes made by those platforms
- Downtime or outages
- Algorithmic shifts
- Issues resulting from client-controlled accounts
Such factors may affect performance, timelines, or outcomes.
10. Governing Law
These Terms are governed by the laws of the State of Florida.
Any legal matters arising from these Terms or the Services will be interpreted in accordance with Florida law.